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What is it?
WOW Root Cover Up temporarily covers up roots with powder to instantly cover grays, touch up highlights, and fill in sparse areas. Easy, instant, precise: just press, no mess!
What it does
WOW Root Cover Up is a fast, easy, precise, no-mess mineral powder that adheres to hair instantly. Its water-resistant formula lasts until it's shampooed out, and stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.
What else you need to know
Great value! 6 months to 1 year usage for one compact. Our root concealer has no waxes, no dyes, no PPD's + cruelty-free
How to use
Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out. Do not use a sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
What is it?
WOW Root Cover Up temporarily covers up roots with powder to instantly cover grays, touch up highlights, and fill in sparse areas. Easy, instant, precise: just press, no mess!
What it does
WOW Root Cover Up is a fast, easy, precise, no-mess mineral powder that adheres to hair instantly. Its water-resistant formula lasts until it's shampooed out, and stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.
What else you need to know
Great value! 6 months to 1 year usage for one compact. Our root concealer has no waxes, no dyes, no PPD's + cruelty-free
How to use
Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out. Do not use a sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.