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What is it?
WOW Color Security Shampoo is the first of its kind that has NO harsh sulfates and NO silicones for uncompromised color and gloss retention.
What it does
Each strand of hair is 70% keratin protein, and the protein needs specific nutritional amino acids to thrive and reach its full potential. Color Security Shampoo is the ultimate protein replenisher; it infuses strands with Micronized Amino Acids that make hair healthier, stronger, glossier and silkier.
What else you need to know
Leaves no dulling residue, No dulling parabens or sulfates, Cruelty-free, Free of silicones, Thickening.
How to use
1. Apply a quarter-size amount of shampoo to wet hair. 2. Gently massage into scalp then thoroughly rinse out and repeat. 3. Follow with Color Security Conditioner. Best results achieved after 3 weeks of continual use.
What is it?
WOW Color Security Shampoo is the first of its kind that has NO harsh sulfates and NO silicones for uncompromised color and gloss retention.
What it does
Each strand of hair is 70% keratin protein, and the protein needs specific nutritional amino acids to thrive and reach its full potential. Color Security Shampoo is the ultimate protein replenisher; it infuses strands with Micronized Amino Acids that make hair healthier, stronger, glossier and silkier.
What else you need to know
Leaves no dulling residue, No dulling parabens or sulfates, Cruelty-free, Free of silicones, Thickening.
How to use
1. Apply a quarter-size amount of shampoo to wet hair. 2. Gently massage into scalp then thoroughly rinse out and repeat. 3. Follow with Color Security Conditioner. Best results achieved after 3 weeks of continual use.